The tweet of Kylie Jenner that caused USD 1,300 million in losses to Snapchat

A trill of the American celebrity was enough for the shares of the company on Wall Street to fall more than 6%. Users are resistant to changes in the application in recent months.

"Someone else does not use Snapchat anymore, or it's just me ... this is very sad," Kylie Jenner wrote on Twitter last Wednesday. This simple message generated an unexpected impact causing the shares of Snap Inc. to fall more than 6%.

The celebrity trill of 20 years, famous for its participation in the reality show Keeping Up with the Kardashians, caused the parent company of Snapchat to lose 1.3 billion dollars on Thursday on Wall Street. Although he later published another trill in which he wrote: "I still love snap ... my first love", the opinion of the young woman who has 24.5 million followers on Twitter generated a sharp drop in shares .

The youngest of the Kardashian sisters is one of the most influential social network influencers in the world. Jenner gave birth this month to a daughter, and the announcement on Instagram of her pregnancy was one of the posts that received the most "likes" - more than 17 million - since the creation of that social network. The young woman, who is a fashion entrepreneur and makeup, is in the top 5 of the richest Instagram on the Hopper HQ list and it is said that each for each promotional post published on your page receives an approximate payment of USD 400,000 . This application suffered several changes since the end of last year that have not been well received by users. One of the most notable modifications was the division of content by type: on the left are those created by "friends" and on the right those generated by professionals to promote brands or tell stories. Such was the discontent over the modification that a petition published on Change.org that requires the application to return its previous design already has 1.2 million virtual signatures of people who did not like this update. Snap Co. was forced to respond to the request of users and although they say they understand "that the new Snapchat is uncomfortable for many" they remain firm in their idea to preserve the new design and ask their users to have patience in this process of adaptation. "The new page of friends will adapt and become more intuitive with the passage of time, showing what you are most interested in Snapear at all times. This new personalization will also be discovered, it will also adapt to you every time you use it, "the company responded.

"Many centuries before the birth of Christ, the exchange of eggs at the spring equinox, commemorated on March 21 in the northern hemisphere, was a custom that was celebrated at the end of winter," explains Monsignor André Sampaio Oliveira, Ph.D. Canon law. "When the Christian Passover began to be celebrated, the pagan rite of celebrating spring was integrated into Holy Week, so Christians began to see in the egg a symbol of the resurrection of Jesus." Egg of US $ 20 million It was a matter of time before those presents were decorated. In the Middle Ages, the shells of chicken eggs were painted by hand. "In Germany, the colorful eggs are hung on the branches of the trees, as if they were Christmas balls, in Russia, they are placed in the tombs, as a tribute to those who have already left." In Italy, the tables of the Paschal dinner they are decorated with colorful eggs ", exemplifies the writer and researcher Evaristo Eduardo de Miranda, author of the book" Guide of Catholic Curiosities ". The Russian tsars raised that habit to a new level. Between 1885 and 1916, the czars Alexander III and Nicholas II ordered 50 eggs from Peter Carl Fabergé, a famous Russian jeweler.

One of them, given by Alexander III to his wife, the Empress Marie Feodorovna, brought inside a clock with diamonds and embedded sapphires. In April 2014, that egg, 8.2 cm high, was valued at US $ 20 million. 

Before, in the 18th century, French confectioners experimented with a new technique: empty the eggs and fill them with chocolate. A century later, eggs began to be made of chocolate. This gastronomic invention was approved even by those who do not see any religious significance in them.

Symbol

But what about the rabbit? If the animal, like most mammals, does not lay eggs, why was it consolidated as a symbol of the greatest Christian commemoration? 

From Ancient Egypt, the friendly rodent was already synonymous with fertility. On average, they can have offspring between 4 and 8 times per year, from 8 to 10 bunnies each time.

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Over time, the rabbit also became a symbol of rebirth, being the first animal to leave the lair after winter. "The hare was already associated with Christ in Christian iconography, with large ears to hear better the word of God," says researcher Evaristo de Miranda.

"It is not possible to specify the origin of the rabbit and Easter eggs, at the most you can know that there is not a single version, but many, all valid, narrated by different peoples and cultures," clarifies the doctoral student in History from the University of Campinas, in Sao Paulo, Brazil, Jefferson Ramalho.

"For historians, the most important thing is not to identify the 'true story', but to decipher the meanings attributed to those symbols and the ideas they seek to convey," he adds.

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For the Catholic Church, the true symbol of Easter is the paschal candle, a large white candle symbolizing the resurrection of Jesus. In it are inscribed the letters alpha and omega, the first and last of the Greek alphabet, indicating that the Jesus represents the beginning and the end.

"The greatest symbol of Easter is the light of Christ, the light of Easter Sunday is contrasted with the darkness of Friday of Passion, what was pain and sadness, is transformed into strength and joy," says the theologian Isidoro Mazzarolo, from the Pontificia Universidad Católica de Río.